The CI of ACE E&T is a combination of symbol mark and logo.
The symbol mark, designed by applying Ace's alphabet A and human (人 means human as a Chinese character),expresses the corporate spirit that the innovation and technology of a company eventually come from person.
Also, the three colors used in the symbol mark mean trust, dynamism, and eco-friendliness, which intended to express the future orientation of ACE E&T.
The logotype of Ace E & T is to express the challenging spirit of the company, and it is designed with an inclined typeface to emphasize the sense of movement and dynamics.